Official Blog of the New Home Sales Specialists!
Housing Giants: Rutenberg Homes
Arthur Rutenberg is one of the most savvy businesspeople in new home sales. Read below how focused he is on important metrics. Note the special importance he puts on quality… Continue »
Housing Giants: Ideal Homes
I have stressed the critical importance of focusing on the fundamentals of sales and sales management, whether you are a small- or mid-volume builder or one of the Giants, and… Continue »
Housing Giants Profile: Jagoe Homes
I have stressed the critical importance of focusing on the fundamentals of sales and sales management, whether you are a small- or mid-volume builder or one of the Giants, and… Continue »
Site more to sell more with these 6 steps
Please…please…never say to a customer, “Our homes sell themselves.” If they did, why does your builder need you!? Decisions are about choices, desires, needs, fulfillment. Buyers are confused.… Continue »
Only 1 in 10 do emotional attachment right
After training thousands of new home salespeople over my career, I believe I can say with empirical accuracy that only 1 in 10 new home salespeople understand the correct use… Continue »
