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CRM Systems: How A Good One Can Strengthen Sales
05/12/2015

Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line By…

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How To Craft A Precise Plan For Sales Success
04/13/2015

Using a systematic formula, you can zero in on your target market and fine-tune your offerings By Bob Schultz, Contributing Editor April…

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A Precise Plan For Sales Success
03/31/2015

By Bob Schultz, Contributing Editor March 31, 2015 We began 2015 with a series of articles about maximizing your chances for…

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Market Research–Keep It Current
03/18/2015

For optimal sales and profit performance, market research can’t simply be a one-time effort By Bob Schultz, Contributing Editor  March 18,…

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Market Research: The Foundation Of Your Marketing Circle
01/30/2015

Take these steps to match consumer expectations with what you have to offer Bob Schultz, Contributing Editor January 30, 2015 In…

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Business Management: 25 New Year’s Resolutions For Home Builders
01/21/2015

Scott Sedam compiles suggestions for the New Year from industry consultants. Scott Sedam, Contributing Editor January 21, 2015   New Year’s…

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Sales & Marketing: Begin 2015 With The End In Mind
01/19/2015

Bob Schultz shares how builders can built profitable and sustained growth in the New Year Bob Schultz, Contributing Editor A Marketing…

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Articles Published in 2014 Below
12/31/2014

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Sales And Marketing: Is Your Marketing Working?
12/19/2014

Find the appropiate mix of traditional marketing and new media by measuring the results and adjusting accordingly. Bob Schultz, Contributing Editor…

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Selling Effectively In Multiple Languages Requires More Than Just “Translation”.
11/20/2014

In today’s multi-cultural society, many of us are conducting new home sales presentations in foreign languages.  But are we fully leveraging…

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