Blog Header

Our Blog

Market Research–Keep It Current
03/18/2015

For optimal sales and profit performance, market research can’t simply be a one-time effort By Bob Schultz, Contributing Editor  March 18,…

Read More
Market Research: The Foundation Of Your Marketing Circle
01/30/2015

Take these steps to match consumer expectations with what you have to offer Bob Schultz, Contributing Editor January 30, 2015 In…

Read More
Business Management: 25 New Year’s Resolutions For Home Builders
01/21/2015

Scott Sedam compiles suggestions for the New Year from industry consultants. Scott Sedam, Contributing Editor January 21, 2015   New Year’s…

Read More
Sales & Marketing: Begin 2015 With The End In Mind
01/19/2015

Bob Schultz shares how builders can built profitable and sustained growth in the New Year Bob Schultz, Contributing Editor A Marketing…

Read More
Articles Published in 2014 Below
12/31/2014

Read More
Sales And Marketing: Is Your Marketing Working?
12/19/2014

Find the appropiate mix of traditional marketing and new media by measuring the results and adjusting accordingly. Bob Schultz, Contributing Editor…

Read More
Selling Effectively In Multiple Languages Requires More Than Just “Translation”.
11/20/2014

In today’s multi-cultural society, many of us are conducting new home sales presentations in foreign languages.  But are we fully leveraging…

Read More
New Home Sales: Square Feet Not Created Equal
11/07/2014

Your sales team should market the true value of your homes from the outside in. Bob Schultz, Contributing Editor November 07,…

Read More
New Home Sales: How It All Comes Together
10/09/2014

Profit management requires constant focus and proactive involvement to know the cost and to analyze the results of your marketing expenditures….

Read More
Protect Your Team – Security in the Sales Office
10/01/2014

Protect Your Team – Security in the Sales Office   Recently an Arkansas real estate agent Beverly Carter vanished while showing…

Read More