For the past 25 years, Doris Pearlman has been continually refining the process of new home model merchandising. Starting with extensive information obtained from you on all aspects of your new community, we compile a buyer profile to target your model homes to your specific buyers. This guarantees that each model is a unique home tailored to your potential buyer to boost your new home sales and create profitability.

In her 25-year history, Doris has been awarded multiple MAME, MIRM, Bar, and Key awards from home builders across the nation. The articles authored by Doris Pearlman have been recently published in leading industry publications and are available to you.

Doris teaches a unique on-site training course for builders and their sales and marketing staff to educate them on how to successfully merchandise models to maximize sales potential.

The courses Doris teaches cover topics ranging from “Critiquing Your Current Models” to “Successful Models: Getting it Right the First Time.”