JOHN SCHLEIMER, MIRM, an associate specialist and market research consultant with Bob Schultz & The New Home Sales Specialists, analyzes competitive markets, develops product positioning and marketing strategies, and conducts consumer preference, market feasibility and absorption studies. As Bob Schultz & The New Home Sales Specialists help the sales team improve its skills, John helps make the product more marketable, and sales ultimately increase exponentially.

Whether for a single project site or a master planned community, John delivers comprehensive market research studies, product development reports and marketing strategies using a special demographic modeling process to identify specific product niches and unnerved buyer profiles in given market areas. He has also developed a comprehensive market reconnaissance program (MRP), which is used by developers and builders exploring new marketplaces to achieve the best competitive advantage.

Frequently quoted in such publications as The New York Times, Wall Street Journal, Los Angeles Times and Washington Post, John is past President of the Institute of Residential Marketing (IRM) of NAHB and has served as a Trustee of the National Sales and Marketing Council.