"If you want to be successful, find someone who has achieved the results you want and copy what they do and you'll achieve the same results."
- Anthony Robbins
Background
In 1996 Oster Homes was a two-employee, husband-and-wife operation building custom homes in Lorain, Ohio.
Volume was doubling every year, but Oster wasn’t running a profitable operation.
In 2001, growth stagnated – national builders had moved in and were taking market share. Evelyn and Tom Oster knew they had to compete with the nationals or get out of the market.